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These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. You can watch similar sweary rants on James Smith’s YouTube channel. The point I want to make clear is that these are the lengths they will go to in order to convince people of their gravitas or their position in the industry… The moral of the story is, don’t be gullible.” He continued: “These aren’t fitness professionals, they’re marketing professionals. But the backdrop for an advert, that is some Machiavellian bulls***.” “Some of us are in that position of trying to mimic the equipment, sure. “V Shred, you’re a f****** nobhead,” Smith said.

The ad featured a suspiciously similar red velvet curtain to the one Joe Rogan uses, with V Shred even sitting in a similar position to that of the revered show’s guests. In fact, V Shred still often pops up via paid-for advertisements making bold claims about diet hacks and his supposed disdain for cardio.Īnd it was during one of those advertisements showing him scoffing pizza with his rippling abs that eagle-eyed Smith realised V Shred had tried to mimic the set from Joe Rogan‘s podcast to dupe fans into thinking he had been invited to speak with the legendary host.
